Starting with Quality Ingredients
Starting with quality ingredients is itself, a key ingredient in the making of our bars. It sounds simple and in fact, it is simple. But it requires an absolute commitment to sourcing the best of the very best. The cream of the crop. It requires attention to all details, no matter how small.
For example, we travel the world to find the best places where specific ingredients are grown. Then, we work directly with farmers to pick and choose the best of their crops. We could easily buy bulk ingredients from wholesalers and save ourselves a ton of time (and money). But then, our bars might not taste so darn good.
Another example. We use whole nuts and seeds. You can see this in our bars. They are not extruded (You know, those bars that look like mush? We don’t do that). Using whole ingredients means we buy the best ingredients, rather than getting the broken bits and “waste” that growers need to get rid of.
We could go on and on about this. Like using apple–sweetened cranberries, as opposed to sugar sweetened. Like using only certified organic and non–GMO ingredients. Like actually tasting ingredients before they are used. There’s a lot more to it, but you probably get the idea by now.